Good ideas deserve to get seen.
Marketing • business • the internet • being a person
Hey, I’m Nikki.
I talk about marketing, work, creativity, and the weird little ways the internet shapes all three. Expect practical advice, strong opinions, and absolutely no instructions to post seven times a day.
Nikki O’Meara
For people with a business, a brain full of ideas, and better things to do than perform online.
17+ years in digital marketing. Still asking better questions.
Less noise. More clarity. Occasionally a very specific internet opinion.
sTART WATCHING
Let’s talk about it
01 / GET SEEN
You made the content. Now how do people find it?
A useful answer to the question every creator and business owner eventually asks.
02 / make it make sense
Your business probably doesn’t need more marketing.
Before you chase more traffic, let’s talk about what happens when people arrive.
03 / THE PERSON BEHIND IT
Why I can solve everyone else’s business problems except my own.
On perspective, too many ideas, and the strange difficulty of being your own client.
hi, I’m Nikki
I know the strategy.
I also know what it’s like to overthink your own.
I’ve spent more than 17 years working in digital marketing, branding, websites, social media, and strategy. I can usually see what’s making a business hard to understand—and what might make it click.
Here, I share the things I’ve learned, the questions I’m still asking, and my honest take on building a presence online without losing your personality in the process.
Nikki
A FRESH PERSPECTIVE HELPS
Want my brain on your business?
Through Wayfinder Web Co., I help business owners untangle their ideas and get clear on their strategy, messaging, website, and digital presence.
We’ll figure out what matters, what’s getting in the way, and what to do next.
“She was amazing to work with!”
Sarah Mardigian, Owner, Cultivate Aesthetics
“As a business owner, building a website was not on my list of skills and I certainly didn’t know how to organize one that was easy to navigate for my audience. Nikki was on top of everything from day one. She was able to build a website that was cohesive to my brand and easy to use. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out.”
KEEP THIS HANDY
Things you can actually use.
Free resources · coming soon
Good advice should leave you with a next step.
Short guides and useful exercises are on the way, built around the questions you ask most.
Ideas, without the overwhelm
One good place to start.
For now, pick a video that sounds like the problem you’re trying to solve. We’ll take it from there.